FACEBOOK MARKETING

FACEBOOK MARKETING

I - Facebook Marketing Fundamentals

1. Profiles and Pages
2. Business Categories
3. Getting Assets Ready
4. Creating Facebook Pages
5. Page Info and Settings
6. Facebook Page Custom URL
7. Invite Page Likes
8. Featured Video
9. Pin Post and Highlights
10. Scheduling Posts
11. Facebook Events
12. Reply and Message
13. Facebook Insights Reports
14. Competitor's Facebook Page
15. Ban User on Facebook Page
16. Connect with Twitter

II - Facebook Advance Strategies

1. Facebook Business Manager
2. People, Pages and Roles
3. Ad Accounts Configurations
4. Ad Agencies and Assigning
5. Shared Login for FB Business A/c
6. Power Editor -Most Advance
7. Email Targeting on Facebook
8. Facebook Offers
9. CTA on Page
10. Posts for Location
11. Save Time with Third Party Tools
12. Case Studies
13. Practical Examples

III - Facebook Ad Campaigns

1. Organic v/s Paid
2. Defining Ad Objective
3. Performance Matrix
4. Ad Components
5. Designing Creative Image
6. Facebook Ad Structure
7. Setting Up Facebook Ad Account
8. Create Ad -Targeting
9. Create Ad -Budgeting
10. Create Ad -Creative
11. Content and CTA
12. Boosting Page Posts
13. Page Promotion
14. Video Promotion
15. Similar Ads and Audiences
16. Tracking Pixels Code
17. Remarketing -Website Visitors
18. Custom Audiences -Look Alike
19. Custom Audience -Saved Group
20. Managing and Editing Ads
21. Ad Reports and Ad Insights
22. Billing and Account

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