GOOGLE ADWORD SYLLABUS

GOOGLE ADWORD

Google Adwords Basics

1. Understanding Adwords
2. Google Ad Types
3. Pricing Models
4. PPC Cost Formula
5. Ad Page Rank
6. Billing and Payments
7. Adwords User Interface
8. Keyword Planning
9. Keywords Control
10. Creating Ad Campaigns
11. Creating Text Ads
12. Creating Ad Groups
13. Bidding Strategy for CPC
14. PPC, CPM, CPA 
15. Bidding Strategy on Location
16. Bidding Strategy on Schedule
17. Bidding Strategy on Devices
18. Conversion Tracking Code
19. Designing Image Ads
20. Creating Animated Ads
21. Examples on Animated Ads
22. Creating Video Ads
23. Youtube Video Promotion
24. Practical Examples

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