DIGITAL MARKETING
TERMINOLOGY Starts with L
L
Landing Page – The destination webpage a user lands on after
clicking on a link (either in an ad or anywhere else). Some landing pages are
designed with the purpose of lead generation, and others are with the purpose
of directing the flow of traffic throughout a site.
LSI (Latent Semantic
Indexing) – A search engine
indexing method that creates a relationship between words and phrases to form a
better understanding of a text’s subject matter. Latent semantic indexing helps
search engines serve up results to queries with higher precision.
Lead – A potential customer in the sales funnel who has
communicated with a business with intent to purchase through a call, email, or
online form fill.
Link – Also known as a hyperlink, a link is a string of
hypertext transfer protocol structured text used to connect web pages on the
internet. There are two main forms of links: internal links that point to pages
on the same site, and external links that point to web pages on a different website.
Link profile – The cumulative grouping of all links pointing to a
particular website. A link profile can be used to determine a website’s power,
trust, subject matter, and content. Link profiles are important at determining
where a website ranks in google search results. If a website has a high number
of links from websites that are not trusted, adult in nature, spammy or against
guidelines, the link profile will have a negative effect on rankings. If a
website has a high number of links from websites that are strong providers of
content or reputable sources of information it will have a positive effect on
rankings.
Linkedin – A social networking website oriented around
connecting professionals to jobs, businesses and other professionals in their industry.
Linkedin is also a strong platform for marketing, job posting, and sharing
professional content.
Linkedin Advertising – LinkedIn’s advertising platform. Through different
ad formats, advertisers can bid on ad space and target unique audiences based
on job title, years of experience, industry, and many other demographics.
Link Network – A blackat link building strategy that uses a network of
websites all interconnected with links in order to boost backlink profiles and
rank certain sites higher in google search results. Some link networks can also
be known as private blog networks (PBNs). Link networks and PBNs are against
Google guidelines and are devalued or penalized when detected.
Lookalike Audience – A targeting option offered by Facebook’s ad
service. This audience is created from a source audience (i.e. fans of your
Facebook page, email list), and from this list Facebook will identify common
characteristics between audience members. Facebook will then target users that
exhibit similar interests or qualities.
Long Tail Keyword: A keyword phrase that is longer in length and
hyper-specifically matches a user search query. A long tail keyword get less
searches per month but has a higher search intent, and typically less
competition by companies looking to serve up content to that search query. For
example, a regular keyword might be “
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