DIGITAL MARKETING TERMINOLOGY T
T
Tag – In WordPress, a tag is an identifying marker used
to classify different posts based on keywords and topic. Similar to WordPress
categories, but tags are more granular and specific, whereas categories are
broad and thematic.
Title Tag – An HTML element that is used to describe the
specific topic of a web page. Title tags are displayed in the tabbed top bar of
a web browser. In SEO, it is best practice to have descriptive title tags
featuring your main keywords, rather than something basic like “home”.
Tracking Code – A script, often placed in the header, footer, or
thank you page of a website that passes information along to software tools for
data gathering purposes. Tools like Google Analytics, Google Adwords utilize
tracking codes so that they can track information about users who view a site.
Twitter – A social media platform where users interact, or
“tweet” by posting a message or replying to a message in 140 characters or
less. Each keystroke on a keyboard is considered a character. Twitter is used
to share information and links, and utilizes hashtags to categorize
information. Tweets are typically public and can be seen by anyone. If you are
followed by another user, that user will see your tweets in their feed.
Similarly, you will the see the tweets of anyone you follow in your feed.
Twitter Advertising – Allows marketers to promote a tweet on users feeds
without that user having to follow your brand for it to appear on their feed.
These advertisements can be used to grow brand awareness, gain more followers,
extend social media reach, and/or reach out to prospective customers about a
product or service.
Comments
Post a Comment