DIGITAL MARKETING TERMINOLOGY Starts
With I, J, K
I
Iframe – An HTML document that is inside of another HTML
document on a website. Iframes are used commonly to embed content from one
source onto another web page.
Impression – A term used in Pay per click advertising that
represents how many times an ad was shown.
Impression Share – Used in Pay per click advertising, this metric
refers to the percentage of times viewers have seen an advertiser’s ad, in
relation to the total possible amounts that ad could have been seen. If an ad
campaign’s impression share is 70%, then the ads showed 7 out of 10 possible
times.
Inbound Marketing – Inbound marketing refers to the activities and
strategies used for attracting potential users or customers to a website.
“Inbound” is a more recent euphemism for what has traditionally been called
“SEO”. Inbound marketing is crucial to having a good web presence, as it’s used
as a way to attract prospective customers by educating and building trust about
your services, product and/or brand. (See also: organic)
Index – When used as a nound, index refers to all of the
web pages that Google has crawled and stored to be shown to Google searchers
(eg: “The Google index has billions of websites”). When used as a verb, it
refers to the act of Google copying a web page into their system (eg: “Google
indexed my website today so it will start appearing in their search results”).
IP Address – An IP (Internet Protocol) address is a unique
number that identifies a device using the internet to communicate over a
network. Each device has a unique IP address, and can be used to locate and
differentiate that device from all other devices when using the internet.
You can find your public IP address by going to Google and searching “what is
my ip address.”
J
Java – Java is a programming language that is used to
create applications that can run on a digital device. Java can be used on it’s
own, while Javascript can only be used in web browsers.
Javascript (JS) – Javascript is a scripting language. Javascript
is used on web browsers to provide interactive elements to web pages that are
difficult or impossible to achieve with just HTML or CSS.
John Leo Weber – The COO at Geek Powered Studios, and the
person responsible for writing this fancy digital marketing glossary! *easter
egg
K
Keyword – A word or phrase indicative of the major theme in a
piece of content. When you search for something in a search engine, you type in
a keyword and the search engine gives you results based on that keyword. One
major Goal of SEO is to have your website show in searches for as many keywords
as possible.
Keyword Phrase – A group of two or more words that are used to find
information in a search engine. Sometimes, when searching for something, one
single keyword does not provide the information you seek, where a keyword
phrase allows you to string multiple words together to find better information.
Keyword Density – Keyword density refers to the percentage of how
often a keyword appears on a webpage in relation to the total words on that
webpage.
Keyword Stuffing – When a web page uses a keyword too often or
superfluously, with the intent of manipulating search engines. This type of
behavior is frowned upon and can lead to either algorithmic devaluation in
search, or a manual penalty from Google.
Comments
Post a Comment