Pay Per Click (PPC)

Pay Per Click (PPC)

We all know that theory and practical application are different. Learning how to Strategize and converting it to an actual working model is also different. Armed with the analyzed data of trends and patterns, having all the knowledge and understanding on content, mobile marketing, search engine optimization and even conversion optimization. The final step is the one most popular but important aspect of digital marketing – the payment. Pay Per Click (PPC) and Cost Per Click (CPC) are the money drivers in the internet world.

Pay per click (PPC) in an online advertising model where the revenue comes in through sponsored click-through advertisements. Which means that a website ‘carries’ an advertisement but is only paid if that ad is ‘clicked’. The hosts are only paid when their ad is clicked. PPC certification focuses on optimizing ad spends and maximizing click-through rate (CTR) and conversion. In order to learn the basics of campaign setup, campaign economics, landing pages, managing campaigns, and advanced PPC concepts, it is advised to take up a Pay per click (PPC) certification course.

Job Opportunities:

According to searchenginewatch.com, PPC specialist was the second-most sought after job profile across several online job boards. With the median salary for a PPC expert around $69,010 and the salary range anywhere between 25th and 75th percentile, PPC is another lucrative niche for a digital marketer.

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