Mobile Marketing

 

Mobile Marketing

Even though it has been famously claimed that content marketing is the only marketing left, a keen digital marketing expert will not overlook a major digital segment the mobile world. As the technology world keeps getting more mobile users with newer versions of phones and tablets and even computers becoming smaller and better, getting your marketing right on this platform is a priority.

In order to make the most of the mobile market, you need to be better-equipped to monitor any mobile marketing campaign and also conceptualize and implement a mobile marketing strategy on your own. In order to learn the best practices used to interact with the mobile consumer, address security and privacy issues and launch mobile campaigns that impact sales and brand loyalty.

 

Job Opportunities:

In a survey conducted by Smart Insights about Digital Marketing Trends in 2015, mobile marketing was third after content marketing and marketing automation. Having a ‘mobile friendly’ website is just one more step closer to the end customer. The survey also revealed that mobile is fast eating into the desktop share for consumer focused tasks.

With every site getting a separate APP for mobile, it is the fastest growing internet segment altogether. What’s more, in March 2014, more than 2,700 jobs were advertised for mobile marketers in United States alone. This is a 55% increase in jobs since 2011. As mobile segment grows, so does the clamor to market better on this platform which transforms into more jobs for the mobile marketers.

 

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