Introduction to Digital Marketing
Today’s time of Internet has opened the gateway of tremendous
digital marketing opportunities for businesses. By utilizing different channels
of digital marketing, businesses cannot just share their product and services
online; additionally they can gain clients for their business, entice them and
can convert them to boost their ROI. The speed and straightforwardness with
which the digital media transmits data and support a business is
astonishing. In this Introduction to Digital Marketing E-Guide,
every single aspect of Digital Marketing will be discussed to help marketers
understand what Digital Marketing is, how it functions, and how it can help
them optimize their marketing campaign.
The world is super-connected nowadays and all things considered,
marketing and advertising are no more the same as they once were. This is
particularly valid because of the ascent of online networking, which has
changed how organizations speak with potential and existing customers.
So, before jump onto the introduction to Digital Marketing, let’s
know what precisely Digital Marketing is and what does it incorporate?
Essentially, it is an aggregate term, which is utilized where advertising and
marketing meet web innovation and different types of online media platforms.
Let’s firstly throw some light on the basics of Digital Marketing via the
definition given below, this is the first step when we talk about the
introduction to Digital Marketing-
Digital Marketing Definition
Digital Marketing can be understood as a well-targeted,
conversion-oriented, quantifiable, and interactive marketing of products or
services by utilizing digital innovation to achieve the customers, and
transform them into clients in a sustainable fashion. The whole concept and
functionalities of Digital Marketing are more competent, effective,
result-oriented and measurable, which make it very different from traditional
marketing.
The traditional way of marketing lets businesses market their
products or administrations on print media, radio and TV commercials, bill
boards, business cards, and in numerous other comparable ways where Internet or
web-based social networking sites were not utilized for promoting.
However, traditional promoting approaches had constrained client
reachability and extent of driving clients’ purchasing conduct. In addition,
traditional marketing methods were not quantifiable too. Let us understand
noticeable difference between Traditional Marketing & Digital Marketing-
Difference b/w Traditional Marketing & Digital Marketing
Traditional Marketing
1. Communication
is unidirectional in traditional marketing, which means, an organization
communicates about its services with its audiences.
2. Medium of
communication in traditional marketing is generally phone calls, emails, and
letters.
3. Campaign
in Traditional marketing takes more time as designing, preparing, and launching
are involved.
4. It is best
for reaching local audience.
5. It is
almost impossible to measure the effectiveness of a traditional marketing
campaign.
Digital Marketing
1. Communication
is bidirectional in Digital Marketing as businesses can communicate with
customers and customers can ask queries or make suggestions to businesses as
well.
2. Medium of
communication is more powerful and involves social media websites, chats, apps
and Email.
3. Digital
marketing campaigns can be developed quite rapidly and with digital tools,
channelizing Digital Marketing campaigns is easier.
4. It is very
effective for reaching global audiences.
5. Digital
Marketing lets you measure the effectiveness of a digital marketing campaign
through analytics.
Digital Marketing accomplishes targets of marketing of a business
through various Digital Marketing Channels.
Often referred to as Online Marketing, Internet Marketing or Web Marketing. Digital marketing has gained popularity over the past decade. With the arrival of more social networks from last decades, digital marketing now also boasts of a new branch of social media marketing. Even though the term “digital marketing” was coined in the 1990s, its complete usage and importance has risen only in the recent past.
As technology advanced rapidly over the past two decades, digital media became so widespread that anybody could access information anytime, from anywhere. This helped in promoting products through this all-pervasive media as the marketers could monitor what is trending, what is the selling point of a product, etc. Not just that, digital marketers are also able to monitor, in real time, what is being read, for how long, and by how many people - put a number on all content out there and through that analyze what works and what doesn’t alongside the rate of sale conversion.
As a digital marketer, you need to have a complete understanding of your audience. This is a challenge for the current crop of digital marketers as there is a variety of protocols, specification and interfaces across different digital media and devices.
Digital Marketing Communication Mix
Digital marketing is a broad discipline, which can be broken down into a bunch of modules. Like the general marketing mix, digital marketing communication mix is the adaptation of place, product, promotion, and price in the digital context. As the number of internet users grows, so does the reach of your product, brand or services. This can be achieved through various techniques such as search engine optimization, search engine marketing, pay per click, web analytics, integrated marketing communications, etc.
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