ON PAGE
SEO
50 Best
On-Page SEO Techniques to rank in the 1st page with zero Back links.
I have listed must-have 50 on-page techniques under categories,
which I have further divided into 10 Groups, for better understanding.
HTML Tags
These HTML tags are the first and most important technique ever in
the evaluation of on-page Search Engine Optimization.
1. Page
Title
The page title or post title is nothing but the title which
appears as a first thing on the website or webpage. The title can be around 60
to 80 characters limit. And also, make sure your post title always comes with
H1 tags. If you are not able to update your post title in H1, ask your
developers to do so.
2. SEO
Title
Google and other major search engines take the SEO title and
display it in the search engine result pages. Google typically displays the
first 55 to 65 characters (with space). So make sure your SEO title would be
around 60 characters. You can check the SEO title by hovering your mouse
pointer over the browser tab. The page title and the SEO title can either be
the same or slightly different.
Meta Tags
Meta tags are introduced only for
3. Meta Description
4. Meta Keywords
5. Meta Robots
Example 1:
<meta name=”robots” content=” index, follow”>
The above example means that we tell the robots to index or scan
all the webpage content and we allow bots to follow all the external links.
Example 2:
<meta name=”robots” content=” noindex, nofollow”>
The second example means that we do not allow bots to either index
the webpage for the blog page or follow any of the links which is available in
that particular page.
Make sure your page is updated with index and follow tags to let
the search engine index the page content.
6. Meta Author
This
Format:
7. Meta Language
A Meta Language tag is basically used to signify what language the
website content is written in.
Schema
Tags
Schema is nothing but micro data that makes it much simple for
search engines to parse the content on our web pages more effectively so they
can serve relevant results to users based on search queries.
8. Page
Type
Page type is one of the most important schema tags where we need
to tell the search engine about the type of our webpage. These types can be web
pages, articles, book reviews, events, movies, products, local businesses,
organizations, persons etc.,
9. Name
(140 Char)
These acts as the title attribute of the rich snippet and should
be limited to 140 characters.
10.
Description (185 Char)
This is the description of the rich snippet and should be limited
to 185 characters.
11. Image
This is the image of the rich snippet with an optimal size of 180
x 120. Google+ will shrink this image, but if it is too small, it will not be
displayed.
Format:
Content
12.
Quality/Unique Content
The quality of your content is essential because only with quality
content can you attract a lot of people to check out your posts. The uniqueness
in your content makes users want to go through the work you do, thus making
your work viewed by many. This gives your website an edge in search engine
ranking.
13.
Content Structure
Writing huge paragraphs does not appeal to anyone. For example,
blogs must contain introduction, body, and conclusion. While writing the body
for the blog, you can also add points instead of paragraphs to make it more
engaging. This will encourage more viewers to visit your website, thus
increasing the traffic there.
14. Word
Count (850 Words Min)
The word count should at least be a minimum of 850 words so the
content seems good enough. This is not the minimum word count to publish a
blog, but a minimum of 850 words makes your content’s readability higher.
15. Update
Constantly (2 Blogs Per Week)
It is important to keep your website and the users updated to get
an SEO ranking factor. The popularity of a website dies when there is nothing
to keep the users engaged. Try to post at least 2 blogs per week, thus ensuring
that your website stays constantly updated.
Keywords
Placement
16.
Keyword in Title
Make sure that at least one of your keywords comes in both, SEO
title as well as post/page title. Search engine gives more priority for first
three words in both post title and SEO title. So, if possible, try to place the
keywords within the first 3 words.
17.
Keyword in Summary
Placing the keywords in the first paragraph, precisely, in the
first line and if possible, place it in the first word of the introduction line.
18.
Keyword in Conclusion
As we discussed above in the content structure section, we must
have a conclusion part. And make sure you add at least one keyword in the
conclusion part.
19.
Keyword Density
This is the most controversial topic among the SEO experts. There
are no specific rules and policies for the usage of keyword density. But as per
1000+ experiments, we understand that the keyword density of 3 to 5 % works
well.
20. Long
Tail Keywords
When we come to the keyword part, long tail keywords are always
high yielding ones when compared to single or double word keywords. Also, the
competition is very low but we can rank it very soon for the long tail
keywords.
21. LSI
Keywords
LSI is nothing but Latent Semantic Indexing keywords. They are
keywords that need not essentially be synonymous to your keywords but are
semantically related to them.
Text
Formats
22. Bold
The bold option is useful when you want to highlight the important
words/sentences of your content. Make sure you use this option wisely because
the words that are made bold catch the viewers’ attention quickly than the
normal words.
23. Italic
If there are important keywords in your answer that you want the
users to see or if there are catchy sentences that you want them to check, then
you can use the italic option to italicize that particular word/sentence, thus
making it easier for them to locate.
24. Block
quote
If there are certain key points in the blog that are required to
be highlighted, then we use quotations and mark them to make sure they get more
attention. These are called blockquotes.
25.
Ordered List
Ordered lists are when the points in your content are numbered.
There are numerous options to customize the numbered list.
26.
Unordered List
Unordered lists are when you use bullets instead of numbers for
your content. Bullets can also be customized.
27. H1,
H2, H3
The ‘H’ in H1, H2 and H3 stands for Heading. Every blog/post can
be given three headings. The first heading or title of the blog is
automatically assigned H1. You can use H2 for the side-headings of your post.
And H3 is for sub-headings, if any, on the post. Make sure to use all the three
types for better credibility.
Image
Optimization
28. Image
File Name
Rename the image that should be uploaded on the blog without
spaces. That is, make sure to use hyphens instead of giving spaces for the name
of the image.
29. Image
Alt tags
There are times when the internet connection is slow and the image
doesn’t seem to load. The image Alt tags are given in such a way that when an
image doesn’t load, we are still able to see the text about that particular
image, instead of the picture. The text in the place of the image due to slow
internet connection are called image alt tags.
30. Image
Title Tags
The image title tags are when you hover your mouse pointer over an
image, you see certain words pop up. Those words make it convenient for people
to understand the image more easily.
31. Image
Caption
Image caption is the explanation given right below the image for
viewers to understand what the image represents without much hassle.
32.
Optimized Image
Get the image optimized so that it can render easily when page
loads. We have many image optimizing tools online. Make use of it and get it
done.
33. Image
File Types
As per the echoVME analysis, .jpg images are more SEO friendly
than .png. If possible, try to place all your images in jpg format.
34. Image
Dimension
We can simply call it as scale of image SEO. Whenever you add any
image within the blog post or article, better mention the exact dimensions of
the images. Image scaling helps to increase the website speed and in turn which
helps for better SEO ranking.
Links
35. URL
Structure (All Lower Case, – Separator)
URL structure is found below the title of the blog. You can edit
the blog title in a way such that the characters are reduced and the URL is not
too long. All characters in the URL must be in lowercase only. Also, hyphens
must be used to separate words in the URL instead of spaces.
36.
Internal Links
When you select a word or a certain set of words and interlink
them to some other related blog in your own website, those are known as
internal links.
37.
External Links
When the highlighted set of words in your blog take you to some
other website, if you have interlinked them with a blog outside of your
website, they are called external links.
Social Meta Tags
38. OG
Title
It is the title that appears on social media platforms once we
share the article/blog. You have 95 characters to work with here.
39. OG
Description
This is the text that appears right below the title once you share
it on social media. You have to 297 characters to make it happen.
40. OG
Image
It is the image that appears on the social media post. The
dimensions are 1200*628.
Format:
41. OG
Type
This is the type of object your piece of content is. For your
purposes it will usually be a blog, a website or an article, but if you want to
get fancy Facebook provides a complete list.
42. OG URL
This is simply the URL of the page (or edge). You should specify
this especially if you have duplicate content issues to make sure the value of
the edge in Facebook is consolidated into one URL.
43.
Twitter Card Type
This is the card type. Your options are summary, photo or player.
Twitter will default to “summary” if it is not specified.
44.
Twitter Title
This is the title of the content to be shared and should be
limited to 70 characters after which Twitter will truncate. Again, go for
headlines instead of keywords.
45.
Twitter Description
This is the description of the content to be shared and should be
limited to 200 characters after which Twitter will truncate it. Again, go for
engaging text, you have better opportunity here than the actual
46.
Twitter URL
This is the URL of the content.
47.
Twitter Image
This is the image that will be displayed on the Twitter Card and
it should be a square image no smaller than 60×60 pixels.
Site
Accessibility
48. Site
Navigation & Breadcrumb
Breadcrumbs are simply navigational links that is placed on top of
the body content of a web page. Subtle presence of site navigation or
breadcrumbs allows visitors to quickly refer to the links of homepage, or
parent category of the current page. Try to add some LSI keywords in the
breadcrumbs.
49. HTML
Sitemap
HTML Sitemap is one of the small factor for SEO ranking. Most of
the experts call it as human friendly or user friendly sitemap. We can provide
a list of web pages that can be easily indexed by a search engine crawler.
However, this is no preferred format used for major search engines like Google,
Yahoo and Bing.
50. XML
Sitemap
An XML sitemap is a place where we can outline the structures of
your site. We can call it as search engine friendly sitemap. XML format is
easily understood by search engine bots but it is not easily understood by a
human. If you happen to visit an XML sitemap you will just see a bunch of
codes. If you have any crawling issue on your website or blog, XML sitemap is
the best option to go with.
Both the sitemap file is limited to 50MB (uncompressed) with a
maximum of 50,000 URLs. If you have more than 50K URLs, then you can have more
than one sitemap and you can break down the links.
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